Why We Renamed ZoomShot to TuringShot

In version 1.4.3, we renamed our app from ZoomShot to TuringShot. It wasn't a whim. It was a practical decision driven by one simple problem: the name "ZoomShot" was already everywhere.

The Problem: "ZoomShot" Was Too Crowded

When we first named the app ZoomShot, it felt natural. The app zooms your screen in real time. "Zoom" + "Shot" — clear and descriptive. But the moment we looked at search results, the problem was obvious.

Vaddio ZoomSHOT — Professional Cameras

Vaddio, a well-known AV equipment manufacturer, has an entire product line called ZoomSHOT. The ZoomSHOT 20, ZoomSHOT 30, and various system bundles dominate search results on Amazon, B&H Photo, and AV integrator sites. These are professional point-of-view cameras used in conference rooms, houses of worship, and live events. When someone searched "ZoomShot," these hardware products filled the first page.

ZoomShot Pro — Smartphone Camera Lens

Then there's ZoomShot Pro, a smartphone monocular/telephoto lens product marketed as a way to get "DSLR-quality photos" from your phone. It's sold through multiple websites and has extensive review coverage. Searching "ZoomShot Pro" returns dozens of review articles, making it nearly impossible for a Mac screen utility to compete for visibility.

ZoomShot — Other Apps

Even on app stores, the name was taken. There's a ZoomShot app on Google Play — a visual recognition assistant for identifying objects and translating text. Our Mac app was buried under layers of unrelated products sharing the same name.

Why "TuringShot"?

We needed a name that was:

• Unique — no competing products or brands with the same name
• Meaningful — connected to our identity as a tech/education company
• Searchable — when you search "TuringShot," you find us and only us

"Turing" comes from Alan Turing, the father of computer science. Our parent company is Turings Co., Ltd., and we build tools at the intersection of technology and education. The name TuringShot connects the app to our mission: empowering people through technology.

"Shot" stays because the app is still fundamentally about what happens on your screen — zooming, focusing, drawing, capturing the moment. TuringShot: a precise shot of technology, live on your screen.

What Changed (and What Didn't)

The rename in version 1.4.3 updated:

• App display name and branding
• Onboarding, guide text, and all in-app copy
• Website and documentation
• App Store listing metadata

What didn't change:

• Bundle identifiers (for update compatibility)
• All features and functionality
• Pricing and subscription structure
• Your existing settings and preferences

If you were already using ZoomShot, the update was seamless. Your settings carried over, your subscription stayed active, and everything worked exactly the same — just with a better name.

The Result

Today, searching "TuringShot" leads directly to our app. No camera hardware, no phone lenses, no unrelated apps. Just the Mac screen zoom, focus, lens, drawing, and memo tool we built.

Since the rename, we've continued shipping new features — Magnifier Lens in 1.4.4, premium trial improvements in 1.4.5 — all under the TuringShot brand. The name finally matches what we set out to build: a unique tool from Turings, designed for people who present, record, and teach on screen.